AIGETOA submits a comprehensive strategic proposal to the CMD BSNL for introducing a “Commission-Based Outsourced FTTH Booking Ecosystem” aimed at accelerating FTTH subscriber acquisition and strengthening BSNL’s broadband market presence.
Click here for Presentation (PPT)
The proposal highlights that while BSNL today possesses one of the largest FTTH infrastructures in the country along with highly competitive tariff plans, the pace of subscriber acquisition is still not matching the huge market potential available. AIGETOA has pointed out that the present system largely depends upon technical and field units whose primary responsibilities revolve around network maintenance, fault rectification and service assurance, whereas aggressive customer acquisition requires a dedicated sales and marketing ecosystem.
In the proposal, AIGETOA has suggested a structured and scalable commission-based booking model through empanelment of local sales partners, franchise associates, referral agents, retailers, CSC operators, cable operators, self-help groups and marketing agencies exclusively for FTTH customer acquisition. The proposed model keeps all technical activities including feasibility, installation, activation and after-sales support completely under BSNL control while the outsourced ecosystem focuses only on lead generation and customer onboarding.
AIGETOA has further proposed that incentives may be linked purely with successful activation and realization of the first bill payment, thereby making the model fully performance-based and financially sustainable. The proposal also recommends development of a centralized digital onboarding and lead tracking platform for transparent monitoring and settlement of incentives.
The proposal emphasizes that such a model can significantly enhance FTTH subscriber additions, improve broadband market penetration, generate additional revenue, improve utilization of existing FTTH infrastructure and enable technical staff to focus primarily on service quality and network maintenance. It has also been highlighted that private telecom operators have substantially expanded their FTTH base through similar decentralized and commission-driven customer acquisition ecosystems.
AIGETOA has requested BSNL Management to consider implementation of the proposed model initially on pilot basis in selected high-potential Business Areas/Circles and thereafter expand it nationwide based on operational feedback and performance assessment.